Meta plans to deploy its Artemis AI chip this year to reduce reliance on Nvidia GPUs


Meta plans to deploy a customized second-generation AI chip in its data centers this year.

The new chip, code-named “Artemis,” will go into production this year and be used in Meta’s data centers for “inference,” a fancy term for running AI models.

The goal is to reduce reliance on Nvidia chips and control the cost of AI workloads, reports Reuters.

The new chip will work with the GPUs Meta buys from Nvidia and other suppliers. For instance, it could be more efficient in running Meta’s recommendation models for social networks.



Meta also offers generative AI applications in its services and is training Llama 3, an open-source model that aims to reach GPT-4 levels.

A Meta spokesperson confirmed the plan to bring the chip into production in 2024, saying, “We see our internally developed accelerators to be highly complementary to commercially available GPUs in delivering the optimal mix of performance and efficiency on Meta-specific workloads.”

Meta’s a big Nvidia buyer

Meta CEO Mark Zuckerberg recently announced that he plans to have 340,000 Nvidia H100 GPUs in use by the end of the year, for a total of approximately 600,000 GPUs running and training AI systems. This makes Meta Nvidia’s largest publicly known customer after Microsoft.

Bild: Omdia Research

More capable and larger models lead to higher AI workloads and spiraling costs. In addition to Meta, companies like OpenAI and Microsoft are trying to break this cost spiral with proprietary AI chips and more efficient models.

In May 2023, Meta first unveiled its new chip family, called the Meta Training and Inference Accelerator (MTIA), which is designed to speed up and lower the cost of running neural networks.


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