Google helps AI spam-infested corporate blog get millions of clicks



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Summary

A recent case study shows how AI spam blogging can help a company’s website get millions of hits in just a few months. Powered by Google Search and Google Ads.

The Polish company “TS2 Space” is a provider of satellite-based internet, mainly for American and Polish soldiers.

TS2 Space is also an AI spammer: since February 2023, the company has published at least 336,260 blog articles written by AI in several languages, including English, Italian, German, Danish, and others.

Initially focused on topics relevant to the company, such as satellite phones, it now publishes content on everything from climate zones to new cars and the latest smartphones to model kits and city tours. All articles feature an AI-generated image – even when an original image is available, as with the Pixel 8.

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Fake KI-Bild des Pixel 8
TS2 Space only uses AI-generated images, even if original images are available. This image is supposed to show Google’s Pixel 8. | Image: via TS2 Space

Speaking of the Pixel 8: The pure facts about the device in the article are correct, but the Google smartphone had not been released by the end of the ChatGPT training in April 2023.

This is a sure indication that TS2 Space does not (only) generate texts from scratch, but also draws on existing sources and rewrites them. Numerous blog posts cover current topics.

Many of them are published under the name of Marcin Frąckiewicz, the founder and CEO of TS2 Space. Other authors on the blog could be AI-generated personas. At least the images of the authors are AI-generated, unlike the portrait image of Frąckiewicz. The prompt used for generation is still included in the filename.

“Natalia Toczkowska”, one of the blog authors of TS2 Space. The filename contains the phrase: “photo_of_blogger_woman_realistic_portrait”| Image: via TS2 Space

Frąckiewicz describes himself as a “renowned author and blogger, specializing in satellite communication and artificial intelligence” and boasts of his “insightful articles” that “delve into the intricacies of these fields, offering readers a deep understanding of complex technological concepts” and are “known for its clarity and thoroughness.”

Google rewards AI spam with millions of clicks

Google rewards this kind of AI spam with millions of clicks. According to the web analytics platform Similarweb, ts2.space had up to 13.5 million hits in November 2023. That’s more traffic than many small- and medium-sized publishers with several full-time editors can generate.

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